Farmers Restaurant Group has launched a new online retail market and grocery. Consumers can now order farm-to-table staple items directly from Farmers using GoTab. Their custom GoTab sites support pickup and delivery and are built on the GoTab contactless ordering and payment platform. Farmers now has a new revenue source during pandemic restrictions.
Moving Fast to Serve Customer Demands
GoTab worked closely with Farmers to customize the platform for their unique needs in just a few weeks. It was no small feat — at the same time, GoTab was experiencing a 400 percent increase in usage. As a result of the launch, Farmers was able to bring back 175 of its furloughed employees.
Support for 6 Market Locations
The Founding Farmers Market & Grocery offers over 500 daily grocery items. GoTab built the ability to serve 6 locations in DC, Maryland, Virginia and Pennsylvania:
- Tysons Corner, Va.
- Potomac, Md.
- Reston Station, Va.
- Washington, D.C. (Massachusetts Ave.)
- Washington, D.C. (K Street, NW)
- King of Prussia, Pa.
Consumers can order from a wide selection of items. From prepared foods, bakery & pastries, butcher & deli, to fresh product, house-churned ice cream, and much more. Consumers give the platform high marks. The ability to order online and arrange contactless pickup and delivery was a huge customer satisfier. Customers turned to Founding Farmers to meet their daily grocery needs in large numbers. In fact, during the pandemic peak, Farmers was able to generate almost $125,000 in orders per day.
Get the full story at Farmers Restaurant Group morphs into full-fledged e-commerce market and grocer.
Learn more about how GoTab is working with Farmers Restaurant Group at GoTab Ecommerce Platform Features Help Founding Farmers “Perfect the Pivot”.