UZU Transforms their menu into a beautiful product catalogue
Leveraging GoTab’s Unique Features to upgrade your menu
Bringing Japanese Comfort Food to DC
UZU offers authentic Japanese comfort food to Washington DC locals and tourists. After several temporary pop-ups, UZU landed at Union Market in the fall of 2017. Since then, they have developed a strong following and built a community around their signature Ramen and Japanese dishes. When the pandemic hit, UZU pivoted to takeout and delivery, creating ramen kits that their loyal customers could order and enjoy at home.
Customizable Menu and Intuitive Design
Visitation is now on the rise and diners are back to pick up their favorite dishes. GoTab’s highly customizable menu is perfect for UZU, they can update it in real time on the backend, which immediately updates the external, guest-facing menu. This allows guests to easily and seamlessly customize their orders from their mobile phones, adding or removing different ingredients or building their own, personalized ramen. The contactless ordering process is intuitive, user-friendly, and works well with their KDS. Guests who come back are able to order faster since they know how the system works.
Beautiful, Visually Driven Menus
During the pandemic, UZU relied on social media to promote their menu offerings, especially as they pivoted to offer takeout ramen kits. GoTab’s multimedia assets are a great way to boost interest directly within the menu. UZU was able to make their beautiful photography the centerpiece of the menu browsing experience. It’s also one of the many reasons they’ve been able to garner such a strong following within the community of food enthusiasts in DC.
We’ve always had great visuals and amazing photos of our food, and found that multimedia assets are a great way to boost interest and orders. It’s also one of the reasons we’ve been able to garner such a strong following within the community of food enthusiasts in D.C. GoTab really makes it easy to make those photos the centerpiece of the menu browsing experience. They can be added to the menu in just a few minutes and really entice our customers to order from our food stall at Union Market.
– Donovan Pham, Manager of Ramen by UZU
Bringing the Community Together
This past year has allowed UZU to take a step back, slow down, and really think about the bigger picture. Their Japanese comfort food brings people together. Now that their food is more accessible and easier to order, UZU has found it strengthens the community and helps them on their mission to bring more cohesion and unity after such a challenging year.