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PYMNTS.com GoTab Menu Redesign

GoTab’s Menu Redesign Brings Personalization To Contactless Ordering

PYMNTS.com interviewed GoTab CEO Tim McLaughlinto learn about our new approach to redesigning our digital menus. This insightful piece keys in on an important downstream benefit of our recent contactless menu updates: the ability to personalize the menu experience for guests.

Increased Restaurant Adoption of Contactless Technology

“Restaurants’ adoption of contactless technology has dramatically accelerated in the past year, as businesses and consumers alike sought out COVID-safe alternatives to pre-pandemic practices. In last month’s PYMNTS Citcon QR Code Tracker, we noted that restaurants saw a 25 percent increase in QR code usage by consumers in the last six months of 2020. A recent survey found that 84 percent of U.S. and United Kingdom consumers have scanned a QR code at least once, while 32 percent had done so within the past week. This is where contactless ordering and payment platform GoTab comes in.”


Recent Updates to GoTab’s Digital Menus

Informed by menu engineering best practices and customer feedback, GoTab’s new menu features give operators the ability to easily display separate menus for special occasions like Valentine’s Day or Mother’s Day; or unique meal times; i.e., breakfast, brunch, lunch & dinner.

GoTab operators can now highlight best-sellers or spotlight cost-efficient offerings. This translates to a dynamic display of food and beverage options, as well as a better browsing experience, leading to higher customer spend and satisfaction. Customers have the ability to search and filter based on their preferences or dietary restrictions.

Our operators are experiencing a huge transformation in guest ordering and dining preferences. We want to make it easy for them to flex their digital menus to give their guests a familiar, personalized dining experience.

Tim McLaughlin, GoTab CEO

Even More Flexibility for GoTab Operators

The redesigned menus offer increased flexibility, allowing them to function less like an inventory list, and more like the sorts of discrete menus restaurants use for different dayparts and occasions.

The Menus lets you cross-collect your catalog, take a portion of it, construct who can see it, when they can see it, when they can order from it. The feature functions the way that normal humans think of a menu, which is something you can print and hand out and say, ‘Oh, this is the thing that we serve on Mondays from five to nine.

Tim McLaughlin, GoTab CEO

Check out the PYMNTS.com piece at, GoTab’s Menu Redesign Brings Personalization to Contactless Ordering.

Contact Us if you’d like to learn about GoTab contactless menus and the GoTab Restaurant Commerce Platform.

GoTab offers a generous Referral Program if you know of a hospitality venue that can benefit from GoTab. You can earn up to $1,000 for a qualified referral of a new GoTab POS customer.

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