The restaurant commerce platform expands leadership roster with seasoned and successful sales executive
Industry-leading restaurant commerce platform GoTab has appointed sales and hospitality technology veteran John Martin as the company’s new Chief Revenue Officer. With over 30+ years of experience working with both brick-and-mortar restaurants and food technology systems, Martin has been a force in helping hyper growth startups with go-to-market strategy as well as helping CEOs develop approaches to accelerate sales and launch new products.
Since successfully launching 4 years ago, we’ve built a solid foundation and have experienced tremendous growth over the last year. Adding John to our team is a key part of our strategy to scale and grow the company to new levels as the hospitality industry continues to evolve post-pandemic.
I’m thrilled to bring my capabilities to a company that will change the way restaurants manage their on-and-off premise commerce. I love bringing next-generation technologies to restaurant operators – ones that change their businesses and lives.
Before joining GoTab’s leadership roster, Martin was credited as being the top performing account executive at restaurant-reservation system OpenTable. There, he led, created, and built the sales engine that was responsible for transforming OpenTable from an unknown start-up to a thriving $2+ billion public company. Over the last nine years, he’s built and scaled the sales and customer success organizations in 20 early-stage companies. Many have had successful exits, while others have become dominant players in the restaurant tech world.
This announcement comes on the heels of a big month for GoTab, which also recently announced enhanced contactless menu features, a starter kit, and a referral program. Throughout the pandemic, many operators transitioned from printed menus to contactless menus of their food and drinks offerings. But standard digital contactless menus aren’t very flexible or easily updated for special occasions like Mother’s Day or Restaurant Week. What’s more, many guests find them foreign to navigate and prefer the layout of a printed menu. The GoTab team dedicated tremendous time and effort to the redesign and reorganization of its digital menus to make them function more like a traditional print menu.