GoTab helped Resident Culture see beyond their beer to boost their bottom line
Resident Culture Brewing Company, located in Charlotte NC, is passionate about serving quality beer and maintaining a relationship with the community. When the pandemic hit and breweries were hit with restrictions, Resident Culture turned to GoTab for help. They were able to streamline their entire process and integrate their POS systems with GoTab’s QR ordering to create the best overall experience for both their guests and their staff.
In January 2022, Resident Culture opened its second location in the South End neighborhood with GoTab’s All-In-One Restaurant POS. For about the first month, the two locations operated with different POS systems, making it clear the impact that GoTab had on sales. Co-Founder, Philip McLamb focused on simplifying the ordering logistics and improving the guest experience.
The Solution: Using GoTab Features To Increase Efficiency
Soon after opening the second location, Resident Culture’s original Plaza Midwood location switched to the GoTab POS as well. Since the switch, they have seen a 15% increase in the average tab.
“Since we’ve been using GoTab at our South End location, we can tell sales are increasing just by virtue of it being easier to order a drink,” says McLamb. “It’s very clear to us that if we didn’t have the QR ordering capability and didn’t have the logistics around getting food and drinks to people’s tables, it would be physically impossible to do the volume we are doing.”
The difference is in the tab. GoTab allows customers to be more in control of their tabs, making it easier for them to order and pay whenever they want to. For the staff, GoTab allows them to manage an increased volume without spreading themselves too thin.
“It’s a light bulb moment for customers when they realize: Wait, I can order a drink, have it brought to me, and close my tab whenever I want to.”
– Philip McLamb, Co-Founder
Resident Culture also takes advantage of GoTab’s other features such as in-depth sales tracking, which allows breweries to see who is buying what in all areas at any specific time of the day. Additionally, GoTab worked with Resident Culture to learn and understand their workflow in order to personalize the layout of their POS system. Lastly, customer service is equally important to GoTab as it is for Resident Culture, which is why GoTab never hesitates to hop on a call or send someone to a location. It’s all about a healthy hospitality ecosystem, and with GoTab’s features it’s no wonder breweries like Resident Culture thrive.
It’s very clear to us that if we didn’t have the QR ordering capability and didn’t have the logistics around getting food and drinks to people’s tables, it would be physically impossible to do the volume we are doing.
– Philip McLamb, Co-Founder of Resident Culture Brewing Company