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Rincon Pivots to Find New Revenue Streams

Catering Business Turned Banquet Facility Into Restaurant & Beach Bar and Added To-Go Meal Kits

GoTab Helps Events By Rincon Pivot to Find New Revenue Streams & Maintain Long Standing Relationship with Local Community. Among the many businesses that had to pivot during the pandemic, award-winning event planning and production company Events by Rincon is a textbook example of how to transform an entire business model using technology and creativity. Owner Marc Borowitz leveraged his restaurant background, banquet facility and GoTab’s contactless ordering and payment features to open Rincon Beach Bar, and launch the Invisible Chef program in March 2020.

Easy & Fast Transformation

A long standing and well-known events and catering business in the Santa Barbara community, Events by Rincon turned to GoTab when the time came to implement an easy and inexpensive contactless online ordering solution for the Invisible Chef program. Excited to provide the community with pre-cooked meals designed from popular catering items, owner Marc Borowitz selected GoTab’s cloud-based platform to get set up quickly and seamlessly, without any expensive and bulky hardware to purchase. In just a few days, Events by Rincon’s Invisible Chef menu was available for takeout via GoTab’s online ordering platform, and integrated directly into their website, bringing much-needed revenue to the business.

Customizable Tech

As the Events by Rincon team was envisioning additional ways to maintain their treasured relationship with the community and add new revenue streams to their business model, they decided to turn their banquet facility into a restaurant, Rincon Beach Bar. GoTab’s QR code ordering and open tab features allowed them to safely welcome guests and provide their signature hospitality in a beautiful environment, usually reserved for weddings and events. The intuitive GoTab platform made it easy for both their staff and guests to navigate menu offerings, requiring very little training or guidance. With a no-server model in place, the team was able to focus on the guest experience while diners stayed in control of the ordering and payment experience via their mobile device.

“By using GoTab, we saw very high order accuracy, and service was faster and more efficient. GoTab has allowed us to turn the tables quickly and have the ability to accommodate many guests eager to dine out once restrictions were lifted in California.”

Marc Borowitz, Owner of Rincon

Helpful Management Tools & Superlative Customer Service

The team from Events by Rincon quickly adopted GoTab’s management tools and loved the flexibility of the feature-rich KDS. Owner Marc Borowitz mentioned that controls are easy to use and his team takes full advantage of the order grouping/batching features, which ultimately allow for better coursing and food runner efficiency. “The high-resolution screen of the KDS is easy to navigate and we love having the ability to leave notes directly into the system,” he added. At a time when shifting to a new business model was critical for Events by Rincon, the team was also impressed by the excellent customer service GoTab’s Customer Success Team provides. From the moment GoTab’s cashless system for events was set up and implemented, owner Marc Borowitz and his team could rely on GoTab to address any specific needs they had or resolve any issues they faced, in a timely and efficient manner. 

“We were doing everything we could to try and survive, and maintain our longstanding relationship with the community through new ventures. Having the support of a responsive and dedicated GoTab team was key for us, and really set us up for success.”

Marc Borowitz, Owner of Rincon

Collection of devices with GoTab software on screen.

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