On Wednesday, August 11, GoTab CEO Tim McLaughlin will co-present on the future of contactless ordering and payment for large-scale restaurant operations. Gregg Frazer, VP of Hospitality for Stone Brewing will be the featured guest.
Gregg has deep experience in leading large-scale restaurant operations. His background includes launching the Impossible Burger at Umami. That launch made Umami the first multi unit operator in the US to carry the Impossible Burger.
Having spent time in Asia, where contactless is the norm, Gregg knew it would be a hit with Stone’s guests. Which is why he brought GoTab to Stone in 2019.
The Challenge of Large Indoor and Outdoor Spaces
Stone is loved for their high-quality food & beverage offerings. With large-scale restaurant operations in California and Virginia, Stone has unique needs. For example, they need to staff large indoor and outdoor spaces. They also need to make sure guests get what they want where they want it. Because they have such large spaces, they need to make sure that they generate more revenue from some of the more under-used spaces. GoTab was a perfect fit.
McLaughlin and Frazer will discuss:
- Why Stone uses contactless ordering and payment across all their locations;
- How Stone continues to deliver a great guest experience; and,
- Why Stone made such a big change to their service model.
Key webinar takeaways will include:
- How Stone has made the way they operate part of their brand promise;
- Best practices for staffing and training for contactless ordering an d payment; and,
- What Stone is doing to prepare for the future.
Stone’s Contactless Journey
Stone began using GoTab in 2019. They wanted a more convenient option during busy times. With GoTab, they could cover large spaces with less staff. And during peak times, guests could get their orders faster. Stone has large garden spaces which are hard to staff during peak and non-peak times.
When COVID-19 hit, Stone moved everything to GoTab. All of their locations use GoTab as the only way to take orders. They are getting great feedback. Fans love it and staff are happy too. Guest service is faster and business results are strong.
How GoTab QR Codes Work
Stone now uses GoTab QR codes at all of their tables. Guests scan the QR from their mobile device and pull up the menu. They place an order on the phone and Stone staff get the order and location. Guests can order as often as they like. They don’t have to wait on each other. They don’t have to wait for a server. They get what they want when they want it.
When guests are ready to leave, they pay on their phone. They don’t need to wait for a server to bring their check. The check and all of their charges are on their phone.
Register and join at Restaurant Rise, powered by Restaurant Hospitality and Nation’s Restaurant News.
About Gregg Frazier
Gregg Frazer currently serves as Vice President of Hospitality for Stone Brewing. Stone Brewing operates numerous bistros, tap rooms and breweries in California and Virginia. During his tenure with Stone, Gregg has helped to open bistros in China, Germany and Napa California. Gregg joined Stone from Umami Burger in LA where he served as COO. During his time with Umami, Gregg oversaw locations in California, Chicago, New York, Las Vegas and Japan.
Gregg was responsible launching the Impossible Burger at Umami, making them the first multi unit operator in the US to carry the Impossible Burger.
Frazer joined Umami Burger from VooDoo BBQ, where he oversaw the entire operation for the company’s corporate stores and franchise locations as the Chief Operating Officer and Corporate Chef. A long established industry veteran, Frazer’s long career as a chef and restaurant executive has taken him from fine dining establishments such as Le Bec Fin in Philadelphia, to the Four Seasons resorts in West Palm Beach, Florida and Sydney, Australia.
Frazer holds a culinary degree from the Culinary Institute of America in Hyde Park, New York, and an MBA from National University in La Jolla, California.
About Tim McLaughlin
Since 2016, Tim McLaughlin has served as Co-Founder and CEO of GoTab, Inc., a leading contactless ordering and payment platform serving more than 500 large & mid-sized full-service food & beverage establishments in almost 30 states and growing.
An experienced executive and board member, McLaughlin led Siteworx, Inc., a mid-sized digital experience agency with clients including PayPal, Goldman Sachs, VeriSign, Bain & Co., and Thermo Fisher Scientific, to a successful PE exit in 2012. Subsequent to Siteworx, Tim co-founded and operated Caboose Brewing Co., an upscale brewery and farm-to-table concept based in Fairfax, Virginia. Many of GoTab’s most important features were incubated at Caboose.