Canyon Club Leverages GoTab to Keep Staff Safe & Improve The Guest Experience
Allowing the brewery & brewpub to accommodate more guests safely, and deliver faster, better service
Located in the rural part of the East Bay, Canyon Club was born out of a need to create a space where the community could gather to share drinks and socialize. When the project became a reality and the casual brewery and brewpub opened in Moraga, California in October 2019, locals and friends frequently joked that the space had more outdoor seating than indoor tables to accommodate guests. When the time came to reopen safely, Kevin and his team were grateful for their large outdoor beer garden and tapped into GoTab’s contactless ordering and payment features to welcome back guests and offer a safe space for the community to gather and reunite.
Putting Guests in Control
As a result of their East Bay location, Canyon Club has a lot of tech savvy guests who seamlessly adopted QR code ordering and enjoy being able to control the cadence of their experience at the brewery. This also entirely eliminates ordering mistakes, and guests don’t need to flag down a waiter to order another drink or pay their check. Contactless ordering and payment also allowed Canyon Club Brewery to free up staff from the order taking and payment processes, making them more available to improve the overall guest experience. Staff are now focused on ensuring food and drinks are delivered in a timely manner, and guests have all they need to enjoy their time on-site, ultimately improving the guest experience. This is reflected in higher tips for the brewpub’s staff. “After implementing GoTab at Canyon Club, our staff are able to spend more time creating the best experience for guests,” said owner Kevin Hamilton.
Running Effectively with 30 Percent Less Labor
With GoTab, staff members don’t need to interact with guests as much as they did in the past, making the team feel safe while allowing them to handle a larger volume of guests and orders. By letting guests order and pay directly from their mobile device (after scanning the QR code on their table), the team has improved service speed significantly and eliminated the lag time between taking an order and inputting it in the system. “We are able to speed up service and accommodate more guests within our outdoor space now,” he added. “Thanks to GoTab, we manage to improve the guest experience for more people, with significantly less staff. We’ve also been able to run effectively with 30% less labor.”
Real-Time Customer Feedback & Two-Way Guest Communications
Canyon Club leverages GoTab’s two-way text features to have direct and effective interactions with guests. This tool helps staff find guests who might move throughout the large beer garden space, bring them anything they need or are missing from their orders, and provides a direct channel to interact with guests. GoTab’s Manager App integrates high-quality hospitality with intuitive tech – the system allows managers to see snapshots of customer feedback directly on their dashboard, giving them the opportunity to address issues in real-time. “We use the end-of-day email with the recap of customer feedback to see what needs to be changed, eliminated or perfected,” commented Kevin Hamilton. “The feedback we collect through GoTab helps us pivot and make the necessary changes to continue to improve the guest experience at Canyon Club.”